UPS and The UPS Store partnered up to celebrate diverse-owned small businesses by putting them on a 3D billboard and a seamless box drop animation in Times Square. We helped bring the magic to the box drop by building a unique custom designed 26' box truck with a giant LED screen built into the side along with vinyl wrapping and adding some small details. We were also able to work with SAPO, Times Square Alliance, and DOT to come up with a permitting solution.