We collaborated with Big Gay Ice Cream to create a limited edition soft-serve ice cream customized for this event. The exclusively curated toppings including Barnabas 23.75 karat eatable gold leaf and a perfectly wrapped golden cherry stole the show. We custom designed and wrapped the truck, making it an iconic part of the experience. To elevate the event, we hired improv experts from the Pit NYC who were able to entertain and engage the participants. Over the course of three days, we played over 1,000 games and TMWTMT was exposed to over 100,000 people on the streets.