MullenLowe US
Ghirardelli: "Sweet Holiday Spirit"

Over the holiday weekend, we produced and placed an 8' square Ghirardelli-branded gift box with an intricate display of bags & squares of Peppermint Bark chocolate and a custom-programmed "holiday spirit" meter on the Oculus Plaza. We had a team of musicians and artists perform a flash mob version of "Deck the Halls," and when the holiday meter spiked & the doors opened, revealing a picturesque display of chocolate. Additionally, we sampled 3,000 Ghirardelli Hot Cocoa, thousands of squares and bags. We worked with the Oculus and Port Authority in order to secure the location, including site engineering, trailers, a rehearsal space on site and all staffing. All capture, editing, sound synch, and color included.